Web browsing has changed in recent years. The most noticeable is the shift from desktop browsing to mobile browsing. The changes were not surprising to the marketers and web designers, yet they are taking the time to implement the necessary changes. They are still unresponsive websites out there, and this is not good for business.
Search engines such as Google favors websites optimized for people using smartphones and mobile devices. You might be losing your SEO rewards for failing to upgrade to responsive web design. Here are ways in which responsive web design can help lit up your SEO.
Increased site usability
When users have a hard time navigating through your website, they are not likely to stick around for long. Google uses the time spent by users on your site to determine your page’s value or quality.
With responsive web design, users will spend a quality amount of time on your site as they can easily navigate through your website content. Good user experience will boost your SEO as you will attract more traffic, repeat visitors, and higher numbers of converting clients.
Fast page load
Another important factor considered by Google while ranking your website is the page load time. The quicker it is, the higher it will rank. Mobile responsive sites load faster than the rest.
Reduced bounce rate
Google considers the bounce rate when ranking websites. When visitors visit your site and leave quickly, it will increase your bounce rate, affecting your rankings. Responsive website design has an appealing design that will help you organize your content well. Users will stick for long in a site with easy to comprehend content that is quick to find and well-organized.
There are website owners who have opted for a separate mobile-friendly website. This is not good for your SEO as Google crawlers will read duplicate content, mainly because the URLs will be different with similar content. Duplicate content harms your ranking as Google is unable to determine which pages are more important.
Having a responsive web design will fix duplicate content issues. You will only have a single URL that serves every user despite the device they are using.
Although social sharing is not a direct ranking factor, it plays a significant role in increasing your audience. A responsive site includes social media sharing buttons that your users can easily access. They will use them to share out your content. Increased visitors tell Google that you have great content and that your website can be trusted. You are likely to link higher with such factors.
In addition to all the above factors, proper backlinks from the authority sites will help you to get good SEO Boost.
With an unresponsive website, your visitors will have a hard time identifying the social sharing buttons, as they may be accessing your site through mobile, while it’s on a website version.
You need careful planning before embarking on responsive web design. Planning will ensure that you have a better and more insightful design. It will also help you set out how your website will look like and identify the sole purpose of your website.