The first and foremost thing that helps business enter the digital world is the website. Of course, there are thousands of digital channels that can be used to draw the attention of your target audience, for instance, social media, email, and so on. However, a majority of people use search engines to find the most reliable company or brand. That is why; businesses have started to embrace digital marketing techniques.
When it comes to building a website, you try your best to design one that not only looks presentable but offers impressive features. A great website is the one that features every detail of your brand and company that you want your potential buyers to know. If you will ask the business owners and digital marketers who have been in the online realm for quite some time, creating a website and employing strategies that can attract the viewers isn’t a challenging task.
Creating a website is not enough. In fact, there is no point in building a poorly functioning website. You have to make sure that your website runs smoothly, looks presentable, easier to find, and accessible by your viewers. As it is likely that your competitors have a fantastic website, you should aim to design one that at least meets the requirement of your buyers, if not surpasses it.
If you want to gain the attention of the audience, you need to create an incredible website that makes it easier for your customers to browse your products and services. So, what exactly are the factors that determine how good your website is? Or, what things you should take into considerations to ensure that your website stands out in the market? Here we have come up with three essential factors that can improve the appearance and functioning of your website. Let’s have a look:
Even if it takes you a lot of time and investment, you should consider hiring professional website designers to get a high-quality and presentable website. A well-designed website is likely to generate a significant amount of profit. Your customers are more likely to stay on your website and go through your pages if it looks presentable and user-friendly. In order to make your website look professional, you have to keep it clean and simple. Here are some essential features that can make your website appear outstanding to the audience:
- An exciting but limited color palette
- A significant amount of white (empty) space
- Relevant calls-to-action such as email subscription forms, free consultations, product forms, etc should be incorporated all through your website. It should be strategically placed in the required space.
- Informative and well-written content with accurate images, videos, infographics, and other multimedia content.
Your main objective while designing a website should be to keep it user-friendly. The chances of the users staying on a website that is messy, complex, and hard-to-understand are slim. Of course, it is crucial to make your website as per the search engine’s algorithm so that it gets better ranking. But a high-ranked website is of no use if it doesn’t function the way it is supposed to.
Do you know how it feels to wake up to a significant amount of organic traffic on your website? Well, it looks like all your efforts paid off. However, this traffic is of no use if you are unable to convert the viewers to your customers. People create a website to promote their company and brands. Their primary motive is to attract viewers and increase website traffic. But the ultimate goal of the business owner is to generate new leads by converting this traffic to regular customers. Now, how can you do that? If creating a website looks challenging, then, believe me, converting the viewers to buyers is going to be a hard nut to crack. Read on to know some effective conversion strategies that will push your viewers to take actions – be it filling a form or clicking the “purchase” option.
- Use Testimonials: Not only product testimonials reduce risk, but it offers social proof to your customers. Make sure you incorporate testimonials on landing pages.
- Upload Videos: Adding a simple video on your website’s landing page can leave an amazing impression on your customers. It is the best way to convince people that there’s a real individual behind your product. Read how video help you sell more online.
- Reviews: studies suggest 80% of the customers tend to believe the reviews they find on your or third-party’s website. That being said, you should try to convince your users to leave a review on your website. And ideally a video review ill greatly help your conversions and boost your on page SEO.
Search Engine Optimization (SEO)
Successful companies make sure that their website is up-to-date, user-friendly, offers all the necessary information that your visitors are looking for, and most importantly, search engine optimized. It is important to note that the viewers hit your page to collect their required information. It is the responsibility of the website owners to make sure that their website meets the requirement and standard of the viewers as well as buyers. No matter how fantastic business model and customer services you implement, you will miss out on an essential part of the online business by neglecting the SEO factor.
Optimizing your website for search engine is the best way to ensure that the search engine ranks your website. There are lots of onpage SEO tools out there which you can use to help improve your presence. However, to get a higher ranking, you must adhere to the search engines’ algorithm. You can improve the SEO of your website by searching for long-tail, precise, and frequently used keywords. Add these keywords in the title, meta-descriptions, sub-heads, and the body of the content to boost its ranking. What else affects the visibility of your site? Well, the originality of the content, titles, sub-heads, etc are important factors that affect your website’s SEO.
These were the three most crucial website elements that can help you create a professional, user-friendly, and presentable website. So, why wait? Follow these tips, and don’t lose your potential customers to your competitors. Good Luck!
You can read more about SEO tips at the Search Engine Farm